6 Must-Have Software Tools For Start-Ups

Bootstrapping start-up founders are some of the hardest working people around.

From marketer to social media specialist, these entrepreneurs are forced to wear many hats for their growing businesses. Often understaffed and overworked entrepreneurs are always looking for a way to get ahead.

Thankfully, in 2019 with the explosion of software as a service(SaaS) there are a number of potent software tools that can help make things easy.

Here are seven must-have software tools for startups:

Intelligent Message Hubs

The first step in every business’s success is quality, organized communication. That’s what a quality intelligent message hub should provide for a start-up.

Intelligent message hubs combine shared inbox software, voice transcription technology, and cloud storage services to create an all-in-one, highly intuitive communications dashboard for your whole team.

With Intelligent search functions, organized and easily accessible communication data, and secure online storage your growing business can save time and money without having to worry about lost files.

The best of intelligent message hubs also provide voice transcription software and connect to your customer relationship management (CRM) software so you can easily share phone calls or voice messages and track all relevant customer data.

Project Management Platforms

Project management platforms are usually some of the first software tools a new business acquires. They help organize business tasks and operations internally.

Whether you need: task management, reporting, automatic notifications, a customer portal, collaboration tools, dashboards, a mobile application, document management or task assigning capabilities, project management platforms have what you are looking for.

Websites and mobile apps like Asana and Monday lead the market in project management, however, there is always a stream of newcomers looking to unseed the top dogs with new features.

Clickup, for example, is attempting to take market share from the big boys by offering increased customizability, and integration with other SaaS applications.

Social Media

You should have a paid social media expert on your team in 2019. However, many start-ups may not have that luxury. Still, having a solid social media presence as a start-up is critical to finding success.

Social media software tools like Hootsuite or Buffer can help organize your online presence and make your business stand out. Managing your social media presence will always be a time consuming, labor-intensive process, but these tools can really make a difference.

For example, instead of having to wake up and make an early morning social media post on your day off, you can schedule your post to go up the day before and with the help of social media SaaS applications you can track the analytics from your phone.

Email Marketing

As a growing startup improving your outreach is vital. Email marketing may be the first step in getting your company’s name out there.

Email marketing services help users organize and automate the marketing process to save time and money by sending thousands of emails daily to your clientele informing them of new sales, business news, etc.

Services like Mailchimp and Iterable dominate the market in 2019. Thankfully they are very cheap considering the quality of what they offer. For example, Mailchimp is only $74.99/month if you have under 5,000 email subscribers.

Design

With a limited budget, start-ups are forced to make concessions when it comes to hiring professionals to get the job done. Design is often an area where entrepreneurs can save some money with a little DIY.

The common tools of old like Adobe photoshop and illustrator remain the bread and butter of design, however, newcomers that make the design process less difficult and far less time consuming are taking market share.


Take, Canva for example, the service allows anyone to easily create: infographics, e-book covers, presentations, blog and newsletter graphics, or invitations without any previous design knowledge.

Search Engine Optimization

Search engine optimization is a way to increase the visibility of a website without the purchase of paid advertisements, improving total website traffic or sales organically.

According to new data from recent consumer surveys, 63% of people believe ads are intrusive and around 85% of people choose non-paid sites instead of the top spot paid ads when searching through google.

That means as a start-up buying google ads might not work for you. Rather implementing tools like Google Analytics, Ahrefs, or Moz to improve SEO may be the way to go.

These tools help you increase traffic through improved keywords, link building, and domain analysis.

Start-ups are no easy task, but thankfully there are many software tools out there to help budding entrepreneurs. Don’t be afraid to spend a little more on software as you start your business, the investment will be well worth it over the life of your business.

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