Alexa is one of the most popular web ranking systems in the past decade. Despite the fact that the Alexa ranking does not reflect web traffic accurately, it is still very important for webmasters to improve the rank.
For a blog, advertisers are still looking at Alexa rank to offer advertising prices. Many advertising networks are setting the minimum Alexa rank that websites must meet to join. Alexa ranking is even more important for e-commerce sites because better ranking means the websites have more credibility, more traffic, more visitors, and more customers using the services.
The issue of the system is its accuracy of ranking. The Alexa ranking is based on the tracking information sent from Alexa Toolbar users, add-ons and extensions on web browsers. Although Alexa tried to improve with more sources of tracking information to give a better indicator of web popularity, it is still mostly based on the toolbar users.
Alexa Pro is one of their latest efforts to make the ranking system more reliable. So, what is Alexa Pro and should we use the service on our website?
What is Alexa Pro?
Alexa Pro is introduced to be the web analytics tools providing certified metrics for your website. It gives webmasters insights of web traffic with more accurate metrics. This is a paid subscription and Alexa is offering the 3 plans: Basic ($9.99/month), Insight ($49/month) and Advanced ($149/month).
I’ve used the Alexa Pro Basic plan for 3 months and this is my listing on Alexa (give TechWalls a review if you enjoy our content). The service is offering some interesting features like Edit your site listing, Enhanced Site Listing, Certified Site Metrics and Site Comparisons. Certified Site Metrics is the feature we focus on because it says Alexa Traffic Rank and other performance metrics are certified for accuracy by Alexa.
They provided me the code to install on all pages of this site and started measuring all web traffic. Alexa states that 73% of webmasters fail to count all their website traffic, so I expected installing the code could make it 100% and my Alexa Ranking will be improved.
Notice that we need to subscribe to Alexa Pro for at least 2 months so that they could collect enough data for certified Alexa traffic ranking. And yes, they count all of my traffic but the certified ranking is much lower than the toolbar-based ranking. Specifically, the certified rank is nearly 400,000 higher (48,472 compared to 430,037) and that’s the reason why I don’t use Certified Metrics to rank my site at the moment.
Could Alexa Pro improve your ranking?
The answer is Yes and No. It depends mostly on your traffic. Sometimes your new certified metrics-based rank will be better than your old toolbar-based rank and in some cases it could be worse.
The Alexa Rank compares your website against every other site in the world based on the number of visitors and pageviews to your site. If you choose to use Certified metrics to rank your site then the visitors and pageviews are measured directly from your website. If you don’t use certified metrics to rank your site, then the visitors and pageviews are estimated based on data from our panel of toolbar users. Your rank may move up or down depending on how close the estimates were to the directly-measured metrics.
That means if you have huge traffic and Alexa ranking is lower than expected, you should give Alexa Pro a try. Majority of your traffic could not be counted because users are not installing the Alexa toolbar. I believe many websites, especially the ones that are not tech-related, could improve Alexa ranking just by paying for the subscription.
What do you think about the Alexa Pro? Are you willing to pay money for better Alexa Ranking?