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Alexa Pro Review - Improve Alexa Rank with Certified Metrics?

Alexa is one of the most popular web ranking systems in the past decade. Despite the fact that the Alexa ranking does not reflect web traffic accurately, it is still very important for webmasters to improve the rank.

For a blog, advertisers are still looking at Alexa rank to offer advertising prices. Many advertising networks are setting the minimum Alexa rank that websites must meet to join. Alexa ranking is even more important for e-commerce sites because better ranking means the websites have more credibility, more traffic, more visitors, and more customers using the services.

The issue of the system is its accuracy of ranking. The Alexa ranking is based on the tracking information sent from Alexa Toolbar users, add-ons and extensions on web browsers. Although Alexa tried to improve with more sources of tracking information to give a better indicator of web popularity, it is still mostly based on the toolbar users.

Alexa Pro is one of their latest efforts to make the ranking system more reliable. So, what is Alexa Pro and should we use the service on our website?

What is Alexa Pro?

Alexa Pro is introduced to be the web analytics tools providing certified metrics for your website. It gives webmasters insights of web traffic with more accurate metrics. This is a paid subscription and Alexa is offering the 3 plans: Basic ($9.99/month), Insight ($49/month) and Advanced ($149/month).

I’ve used the Alexa Pro Basic plan for 3 months and this is my listing on Alexa (give TechWalls a review if you enjoy our content). The service is offering some interesting features like Edit your site listing, Enhanced Site Listing, Certified Site Metrics and Site Comparisons. Certified Site Metrics is the feature we focus on because it says Alexa Traffic Rank and other performance metrics are certified for accuracy by Alexa.

They provided me the code to install on all pages of this site and started measuring all web traffic. Alexa states that 73% of webmasters fail to count all their website traffic, so I expected installing the code could make it 100% and my Alexa Ranking will be improved.

Notice that we need to subscribe to Alexa Pro for at least 2 months so that they could collect enough data for certified Alexa traffic ranking. And yes, they count all of my traffic but the certified ranking is much lower than the toolbar-based ranking. Specifically, the certified rank is nearly 400,000 higher (48,472 compared to 430,037) and that’s the reason why I don’t use Certified Metrics to rank my site at the moment.


Could Alexa Pro improve your ranking?

The answer is Yes and No. It depends mostly on your traffic. Sometimes your new certified metrics-based rank will be better than your old toolbar-based rank and in some cases it could be worse.

The Alexa Rank compares your website against every other site in the world based on the number of visitors and pageviews to your site. If you choose to use Certified metrics to rank your site then the visitors and pageviews are measured directly from your website. If you don’t use certified metrics to rank your site, then the visitors and pageviews are estimated based on data from our panel of toolbar users. Your rank may move up or down depending on how close the estimates were to the directly-measured metrics.

That means if you have huge traffic and Alexa ranking is lower than expected, you should give Alexa Pro a try. Majority of your traffic could not be counted because users are not installing the Alexa toolbar. I believe many websites, especially the ones that are not tech-related, could improve Alexa ranking just by paying for the subscription.

What do you think about the Alexa Pro? Are you willing to pay money for better Alexa Ranking?


  1. Amer

    That is one of the best discussions I had came across. I am also looking for some good seo tool to improve my website traffic and ultimately the income.
    So, there are some pro and pron about the alexa autdit tool. I think some people are right first we need to try with some free basic stuff, then need to take our sites to next level of advance optimization.
    But I have a question about the socialnetworks, are these site provide traffic or they also help us to improve our sites rankings.

    • Neha

      Our website (belongs to our employer) which gets 3000 to 5000 unique visitors daily but still more than 100K alexa. More interestingly 60% visitors of the site ( comes from Google search ! what to do next to reach less 100k ?

  2. The Insight plan is only $49. (Looks like an extra “1” typo.)

    I’m using the 9.99 basic plan now. Alexa shows I have about half the page views Blogger says I have at

    I’m thinking about trying the Insight plan. I’m still waiting to see what Basic does for me.

  3. I really don’t see the point in paying $10 a month for this – what do you get that Google Analytics doesn’t give you for free?

    • Tuan Do

      Hi Neil,
      Alexa rank is still an important metric for many webmaster and they need to optimize it. If you are interested in uptime monitor, better site listing, and tracking your rank, you should try it. Otherwise, it can’t be compared to Google Analytics.

  4. Hey Tuan,
    Thanks for your comments. Yes you do get 2 backlinks and it’s good for tracking uptime. I’m still using it and will see how it goes 🙂

  5. cant we know about our site without payment for free in alexa

  6. Problems

    Thank you for the information! Our Alexa ranking is definitely significantly lower than our traffic from Google Analytics suggests – but then again, our site has only been up a month. Thank you!

  7. Alexa numbers are extremely low compared to Google Analytics or other statistics tools. This is a big disadvantage. It only makes sense, if you are looking for a cheap way to have your numbers certified.

    The low numbers are very strange. We tried now to re-scan the website, since Alexa crawled only about 20% of our web content. If this doesn’t help, we will quit the service within the 30 days trial period.

  8. Hi Everyone,

    I stumbled on this page while searching for alexa pro. So how useful it was for some of you who tried? Any big difference in SEO?


    Anoop Menon

  9. Logesh Kumar

    Really nice article. It was useful and gave an idea about the alexa pro plan and its importance!

  10. SENTIA

    I have put Alexa Certify Code below but still cant verify all my page. Can someone help?

  11. MrLonely

    is that really helps? i have no idea

  12. Ahmad Alfaishal Amrullah

    Thank you for the information , very helpful review .
    But I wonder , why my other blog alexa Continues to decline every day , whereas my other blog has been ranked 200 thousands .

  13. StartupCatchup

    Excellent post. Was considering getting certified but left it in the end based on this article. Thanks for the insight!

  14. Sarah Bright

    Great post about Alexa how nicely you share some excellent points through which everyone can easily reduce the Alexa rank of their websites or blog. Create Backlinks to reduce Alexa Rank… Thanks for nice sharing.

  15. Harish Dahima

    Thanks a lot for the tips,Very informative. I hope I can get Alexa Rank better. Thanks, its help me lot as i new in SEO…i want to ask one question that directory submission or blog commenting which one is the best way to increase Alexa rank in faster way.

  16. P. Forbes

    Thank you for this review. I do appreciate it. It was extremely informative and yet to the point. I was taken aback by the fact that I had to pay for a membership to Alexa, but over the years I have been seeing the importance of using Alexa as not only a blogger but also as a business owner. At the very least I will get the pro plan for a few months and see what if that helps out.

    Again thank you, I especially appreciated the screen shot of your dashboard with all of the information. That was the major selling point. I tell you this so you know what helps for future posts.

    Take Care
    P. Forbes

  17. BilqeesKenchi

    Add alexa rank icon your website and then share relevant and informative posts on popular social networking sites, including relevant groups and communities so that readers visit on your website. As more people start visiting on your website (alexa rank icon installed) your alexa rank will start decreasing.

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