Google introduced Matched Content 1 year ago and it was simply a content recommendation tool for AdSense publishers. Most publishers will place the unit at the end of each post to show related content and keep visitors longer on our website. I didn’t test the feature until Google started showing ads in the Matched Content units.
The video below shows you how to set up Matched Content with ads, you will also see how it looks on my website.
Here is an example of the ads within the recommendation unit.
The ads don’t count toward Adsense ad limit per page, so you don’t have to worry about removing other ad units. However, I’m not really impressed with the contextually recommended articles here because most of them are very old posts and even not relevant to my blog post. This could be the worst related post addon I’ve ever used, free WordPress plugins could generate much more relevant articles.
If you plan to use the unit to earn extra income, you will probably be disappointed too. I’ve tested the tool in the last 30 days and its performance is underwhelming. It generates nearly a million recommendations but there are less than 1,000 impressions and just 196 clicks.
Besides, just a third of those clicks are ad clicks. Therefore, it is easy to understand why the unit has the lowest revenue per thousand impressions (RPM) of all ad units. The RPM of Matched Content was just $0.19 while RPM of other ad units is always higher than $1.
After the 30-day experiment, I had to remove the Matched Content from my website because it failed to engage my readers as well as increase my earnings.
What’s your experience with the Adsense tool? Share with us in a comment below.