Some writers prefer a more personal, conversational style to their writings. However, there are others who find being more distant to establish authority and to remove emotion. One thing that is true though is that having a more conversational tone can connect you with your audience without being overtly emotional. For this reason, having a conversational tone is applicable to just about any blogging situation. From finance blogging to make up tutorials, we will explain more on how to be more conversational with your readers.
The key to a conversational tone is to, well, write in the way that you will talk in person. This does involve a couple of special grammatical considerations that may seem odd for me to suggest. For example, contractions plus fragments with a dash of local jargon (in heavy moderation) is the way to go. Also, leaving the dictionary behind sometimes could be a good route to go. However, when you find yourself making use of words that could be replaced and improved, then do that as well. You want to connect with your audience, not present yourself as unable to construct a proper sentence!
The Ideal Person
Before I write an article, I always picture in my mind the individual that I am having the conversation with. This is the surefire way for me to maintain a conversational tone. The individual that I picture is one that would typically need the help I am offering. For example, when I wrote an article a couple of weeks ago about helping the elderly adopt technology, I pictured a teenager or 20-something adult teaching their mother or grandmother. This allowed me to connect with them as well as ensuring that they stay calm as they guide their older adult through the wonders of technology.
Awaken Your Audience
Make use of diction that will awaken your audience and not make them feel as if they are reading a manual or law book. Making use of exclamation points will allow them to feel excited if they don’t already, or justify their excitement if they already feel it. However, use in moderation through all of your writings, not just in one piece. I personally will use an exclamation point only once for every five articles I will write.
Remember Who They Are
In the end, it can feel as if you should “dumb down” your writing as if it was an article in the Simple English section of Wikipedia. You don’t, you should try to keep the jargon of the subjects covered on the website. For example, don’t be afraid to mention ISO and shutter speed if you know that you are writing for a photography website. They will understand!
Create an “Inside Joke”
Friends are famous for having a joke or term they’ve created themselves that they both know and understand. As you begin to grow accustomed to your audience and as you also begin to gain regular readers, you’ll find “inside jokes” or terms naturally being created based on the writing style you have or ways in which you refer to certain terms in your niche. In the end, this allows you to connect with your audience on another level and also adds a bit of personality to writing.
As you can see, there are multiple elements involved in having a conversational tone. The key however is to ensure that all of these elements are employed naturally. One thing that is worse than a distant tone is a false one. Your audience will immediately catch on and it will have adverse effects. When you are naturally approachable, your audience will come!