One moment, your blog is on top and you are raking in the viewers. However, keeping the same strategy doesn’t always mean success.
Many times, following the same routine can lead to viewers wanting something new. In other cases, you may not be prepared for a whole new audience type. In either case, this points to an instance where you’ll have to introduce some new ways of doing things in order to preserve your current audience and to even bring on audience growth. But how do we do this? How do we even know if we are in need of help? Here’s how.
Knowing the Signs
One of the biggest tale tell signs is a decrease in the number of individuals that visit your website. Minor dips are normal, however a sustained decrease in the number of traffic should cause a bit of worry. However, another sign of worry can be if they aren’t sticking around for a long time.
If you have a blog, usually requiring visitors to stay longer than it takes an individual to figure out they’ve landed on the wrong blog, you shouldn’t have short visitor duration This can be an SEO problem – meaning your blog could be easily mistaken for another blog or brand the individual wasn’t intending on viewing. These are two of the largest signs and while there are many more, we will now work on a couple of helpful solutions.
Solution One: Invest in Analytics
Using a good analytics service is a great solution to a faltering blog. While it doesn’t fix the problem, it allows you to identify the main points that could be contributing to the problem and will allow you to create a basis for your solution attack. One of the most popular services for analytics is Google Analytics. It allows you to track when and where your traffic is coming in from and works great with most websites.
Solution Two: Bring in the Help
You could be experiencing a decrease in traffic due to a decrease in content. Identifying in your schedule why this decrease in content is the case is key. If you schedule is getting hectic, finding a smart way to plan out when and how you publish content can be a great solution.
In terms of when, choosing to publish on a specific day in a well spaced interval not only gives you a schedule, it can also allow your audience to expect content. In terms of how you publish, finding a mobile publishing application for the website you publish through is a good idea. If you use Squarespace, they have a decent iOS application I make use of for my personal website. WordPress also has an app of their own. Having a mobile application handy will make on-the-road publishing less painful.
Solution Three: Diversify Your Traffic
Depending on one specific domain for your flow of traffic is never smart. For example, if your standing on a search engine is bringing in a huge chunk of your audience, you may not be prepared for when your standing worsens (for example, going from page one to page five). If this happens and your traffic decreases, you won’t have another format of traffic to receive. This can be detrimental to your website’s traffic. Diversifying where your traffic is coming from, through social media sharing for example, can allow for larger discovery that can turn sustainable.
Solution Four: Terminate Your Blog
There comes a time when you may have to look into something new. If the spark still isn’t there for a prolonged period of time, then this may be a bit more than just blogger burnout. You may need to divorce your website and move on.
Saving you time and money, this termination will prevent your audience from having subpar content and will prevent you from feeling shackled to your website. Publishing a final post, two weeks before closing shop, outlining your intent and thanking your readers will allow your dedicated readers to be prepared.