Posting new content is important, sure, but it’s also vital that you keep your old pages up to date for your new visitors. It’s easy to forget about these pages since, in reality, you don’t visit them that often. If we had a show of hands and asked how many people have visited their about page in the last week, the numbers would probably come in very low. But, the reality is, new visitors visit these types of pages to get a better feel for your blog, and it’s important to make sure that these are updated and ready to help engage new traffic!
This post is going to give you six pages that you either need to update or create, and I’m going to give you a few tips on how to update them as well. Follow this list, and I’m sure that your site will turn out better than it was before you took some action!
Your About page is probably the most important page on your entire website, hands down. Sure, it most likely doesn’t garner a ton of traffic, but it’s key if you want to hook visitors and give them a quick overview of what your site is about. You should navigate to your own About page, take out a notebook, and note how you could improve or add to the following aspects of your page:
- General Overview Of The Site
- Link To Your Subscribe Page
- List Of Most Popular Posts Of All Time
- A Snippet About Yourself
You should have all of these things on your about page, as well as any other links or add-ons that you deem necessary for your site. These four aspects of an about page really help a reader to get to know your blog, and to follow it if they so choose. (Don’t put a bunch of follow links on your about page, put those on the subscribe page which you have just linked to).
Many of the internet’s bloggers make a tidy sum from what we call ‘direct advertising.’ This form of advertising involves being contacted by advertisers who have visited your advertise page and like what they see. There are several key pieces of information that you should include on your Advertise page:
- Alexa Ranking
- Monthly Unique Visitors, Visits, and Pageviews
(Update the above metrics once per month to give advertisers an accurate picture of your blog)
- Link To Your About Page
- Available Ad Spots And Prices
- Relevant Contact Information And A Link To Your Contact Page
- Indicate Whether Or Not You Accept Sponsored Posts
These pieces are information are vital to any About page, so make sure that you have update numbers and information on yours!
This is not a necessity for all bloggers, since some choose not to participate in freelance writing, but you can really get some cool opportunities if you have a great hire me page. Here are some things that you absolutely need to have on any freelance writing page:
- A Snippet About Yourself
- Links To Sites You’ve Written For Before
- Links To Specific Posts (Choose Good Ones)
- A List Of General Topics That You Can Write On
- Contact Information As Well As A Link To Your Contact Page
Make sure that you sell yourself in an appealing way, but also ensure that potential employers can easily contact you via email or a form at the bottom of the page.
Write For Us
Guest posting is a great way to get some free content for your site, but it’s important to lay out regulations and expectations up front. When you put together a write for us page, you want to include two main things:
Why You Want To Write For Us
If there are qualified writers viewing your page, you want to be sure to give them reasons why they would want to write for you. Advertise the fact that you are giving back-links, and list any other benefits that you feel writers would get from writing for you.
While you will probably have many qualified writers look at your Write For Us page, you will undoubtedly have dozens more unqualified freelancers view it. Because of this, it’s important to lay out specific requirements for submission of posts and applications. Make sure to instruct applicants to include links to their previous works so that you can get a feel for their writing style, and be sure to specify whether or not it is necessary that they have previous experience with WordPress. (Most bloggers use this platform, and it is frustrating when you need to teach someone how it works. Pick a writer who is already comfortable with the system.)
Your subscribe page is probably the second most important page on your blog, behind your about page. All of that traffic you got from StumbleUpon yesterday? Without making conversions via your About and Subscribe pages, these visitors are nothing to you. They come, hit a button, and leave – they do not engage. A good subscribe page can convert lackadaisical visitors into active long-term readers!
Here are a few key things to have on a subscribe page:
- Explanation of Why Readers Should Subscribe
- Link To About Page
- Email Submission Form (I recommend that you read this post on email marketing before you begin.)
- Unobtrusive Links To Social Media Platforms
The key to a successful Subscribe page is a short paragraph convincing visitors that they will get something out of giving you their emails – what value do they get in return? Unfortunately, I can’t really help you answer this question – this is different for every blog.
Contact pages are pretty basic – you really only need links to several ways that readers, advertisers, and writers can contact you. Just state your email or put a contact me form – either one works, and the latter protects you from more spam. Also give a short blurb about your contact page before your form or email – nothing fancy, just basically a “this is the contact page” snippet.