The summer presents a prime time for many individuals to rethink the way they are blogging. For college students who are bloggers, summer presents an opportunity to spend more time tweaking your blog before fall classes begin. For parents, summer can either present a time when you don’t have to send children off to practices and school, or it could be a time when your parental schedule is filled to keep your children occupied.
No matter how your summer schedule is looking, some have found that when they take a look at their blog with new lenses, they may discover some faults. Here are six quick fixes to common mistakes in blog upkeep.
- Posting More – This can seem like the most obvious fix to a blog faltering in their audience. When you find yourself preoccupied throughout the year with other commitments, it may seem more difficult to most regularly. However, giving yourself a stable blogging schedule can be the fix to this problem. I plan out my posts the past week of each month for the subsequent month. This alleviates blogging burnout as well.
- Connecting With the Community – Your audience loves to have a community to interact with. While a good chunk of your audience may come to your blog to learn something new or to simply pass time reading something, many more may come to your blog if they feel that your views are in line or different from theres, leaving them open to conversations. In other words, be open to comments and reply to the ones you receive. I always end a post asking my audience to comment below based on the conversation starter I mention.
- Organization is Key – An unorganized blog can prevent your audience from adequately finding the content they came for. Plus, when you neglect to look into organization, you can cause parts of your blog to not receive the audience it deserves. If you are on WordPress, “Categories” is a great way for you to organize your posts. In the end, your readers simply can go there and view related posts. In terms of post organization, making use of lists (like this article) and headers is a great way for readers to absorb the information in your post.
- Ads Should be Subtle – Advertising offers a great way for bloggers to receive money for what could be a hobby or even a part-time (or full time for some individuals) job. However, a blog that has advertisements at every corner of the site does not receive the response they would expect. Readers are thrown off by blogs that are asking them to click on every page on an ad. Advertisements should be placed at high traffic areas, in spaces that won’t impair blog enjoyment. They should also be few in number. If you don’t have ads yet, Google Adsense is a great place to start.
- Get on Their Level – Bloggers sometimes feel that the longer they write in a specific industry, the more authority they have. This authority gets to their head and in the end it simply makes them look pretentious more than anything else. As a blogger, developing a conversation style in your posts is key to not only making your audience feel appreciated and welcomed, but also to allow your audience to want to come back to you again and again. Check out my post on how to develop a conversational writing style.
- Look into RSS Feeds – This tip is a multifaceted one. First off, having your blog RSS ready is a great way for you to ensure that your audience is regularly alerted when a new post is published. This not only makes it easier for them to read it, it also makes it even more appealing for them to share such posts. However, on the other hand, as a blogger, RSS feeds from other sites into your inbox is a great way for you to continuously receive inspiration for your own posts. In these modern times, news feeds are absorbed not only on your computer but also on the go. A mobile solution I make use of is Flipboard. It’s free, the UI is appealing, and it allows news absorption to not only be easy but also fun!
Above are just a couple of the many ways in which blogs can unexpectedly falter. They are quick fixes, but these aren’t all the problems that blogs might have to address. So, let us know in the comments below of some blogging problems you have encountered with your website. If they eventually became resolved, let us know the solution you found worked out.