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How to Start Building Micro Niche Sites

The illustrious idea that you can ‘make money online‘ has long since been on the minds of many bloggers and website owners. The average approach to making money with a website has generally been about creating something massive, authoritative and sending thousands of visitors every single day. However, the idea of a ‘micro niche website’ is equally viable for earning money with a website and requires a lot less work.

This post will go through the very basics of getting started with your own micro niche site.

Step 1: Niche Selection

The first, most important, step of building micro niche websites is the niche selection. A niche is nothing more than a highly specialized interest. For example, ‘home brewing’ is a niche but you could certainly go further into a micro niche such as ‘lager home brewing.

Take a look around where you are sitting and begin to imagine if every little item, piece of information and idea could become its own, specific website. That’s a niche.

Instead of building a massive website, you’ll be creating something highly focused around a single topic or product. Why do this? Well, focusing in on something as micro as, say, a particular brand of computer mice will allow you to refine your content, progress with search engine optimization (the key to getting higher ranks) and be able to easily select a product to promote through your website.

Use the Google Adwords Keyword Planner to aid in your niche site selection. Set the results to ‘exact’ and browse through the keywords which have at least 1,000 or more exact visitors every month. Remember, you’re not aiming so much for size but for conversion (the idea of the long-tail keyword and “buying ready customers”).

Example: If I were building a new website, I would create something around the headphones I currently wear. I would be able to easily write content about the headphones, know what people are looking for and using the Google Adwords Keyword Planner, be able to see that others are searching for it.

I am using the Long Tail Platinum tool to research keyword and this is a very helpful one. I could give 1 seed keyword and the tool will generate long-tail keywords, analyze competitors on first page of Google Search and check for available domains. Here is the screenshot of its interface. Check out the post on how to use Long Tail Pro to research keyword effectively if you want to know more about this tool.

Step 2: Setting up the Website

There are many guides available on the web about setting up a website so I don’t want to focus too heavily on this section. The basic principles for setting up a website are this:

I highly recommend that you keep your website as clean as possible. Take a look around a popular blogs and notice how they don’t overload the user with heavy amounts of ‘fluff’. The key is to get people to dig through your content and convert; not so much keep them around to become long-time readers. To save money and make your website attractive to readers, I recommend you to use the themes designed by Elegant Themes. This is a collection of over 80 WordPress themes that could help you create niche sites easier. You can also find many clean and lightweight themes on Studiopress, their themes are great for niche sites but they require some basic HTML and PHP knowledge to customize.


When setting up you website, remember to work on the search engine optimization elements from the very beginning such as setting the permalinks in WordPress or structuring the folders in your HTML template that will allow you to focus on about five main keywords for the single topic you’ll be covering.

Example: If I were setting up the same website, I would purchase a domain name as close to the name as I could which gives me SEO juice. Once I have the domain and hosting, I’d install WordPress and install a very simple, minimal theme so that I’m not distracting the visitor. On the backend, I would set the categories around topics such as “main keyword review”, “buy main keyword”, “main keyword articles”. In essence, you want to setup the site so everything utilizes your keywords from top to bottom but not in a spammy manner.

Step 3: Content Creation

The content is what really matters. I know niche websites that have just 10 pages that outrank authority website with hundreds. Rather than going for the bare minimum – maximize your efforts by putting as much work as you can into just a few, handful of articles that work with each other (so you can easily interlink them on your website).

The main “draw” of the micro niche website will be the review; this also happens to be your main money maker in the long run. I would say to start with the review of the topic you’ve chosen and then branch your way out from there by creating support articles that lead people into the review such as comparison guides, how-to’s about using the item, frequently asked questions and more.

Pulling up the Google Keyword Planner again, you can see what similar items people are searching for when they’re looking at your topic – use this to create content!

Keep things simple overall; do the best that you can with a few pillar articles on your micro niche website rather than spending hours upon hours creating mediocre pieces of content.

Step 4: Monetization

I’m a huge fan of Amazon Associates because it still gives me the ability to utilize other ad and affiliate networks like Google Adsense, Shareasale, or Clickbank.

My Amazon Associates earnings from a niche site

My Amazon Associates earnings from a niche site

A lot of people making micro niche websites will focus on a single monetization method; I prefer to have multiple options because not everyone wants to purchase a product but they may click on one of your ads which will make up for the lack of sale.

The two best ways to make money from a micro niche website, in my opinion, would be:

  • Write a review of the main item you’re promoting
  • Create resource pages with comparisons to other products (which you could also promote)
  • Write powerful “Top list posts”

Your aim to get people to click on your affiliate links; plain and simple. You want to setup your content, in a way, that optimizes this through including clickable pictures, call-outs with graphics (that are linked), mentioning the name (with a link) and also having a few call-to-action buttons.

A micro niche site needs to have great content for getting found but you need to create it in a way that people aren’t going to stick around. I know this sounds odd but the whole purpose of the site is to share a good bit of information and then get them to take action and learn more about the product; if they buy it, you earn a commission!

Step 5: Traffic Generation

Finally, now that you’ve got everything setup, it’s time to start generating traffic to your website.

Remember, your whole aim isn’t to get the most amount of traffic but to get traffic that converts. There’s no reason to have 10,000 visitors to your micro niche site if these people aren’t interesting in what you’re writing about. Instead, aim for that “core” group of people that are ready to buy by focusing on the keywords and platforms that will get them to your website.

The majority of your website traffic will be organic such as through Google, Yahoo and Bing. To get higher rankings in these search engines, optimize your website and create links from others.

  • Write guest posts for relevant websites in your niche and ask for a link back to your website
  • Bookmark and share your website on online forums or communities
  • Create business pages and consistently share your new articles on Google Plus, Twitter and Facebook

There are thousands of great blog posts about traffic generation that you could easily find by doing a quick search online. However, try to focus on a few of these at a time to maximize your effort. Build your back links with your main keywords to improve their ranks in search engines.

Final Thoughts and Conclusion

I know this may be a bit of a whirlwind of information but all of the basics are covered. The process, from start to finish, details finding a keyword-rich domain name, setting up your site so it’s SEO friendly, creating great content that will convert, adding monetization methods and then getting people to the website.

You may not immediately earn money from your micro niche website but stick with it and you will eventually see money start to trickle in. Repeat this process all over again until you’ve created multiple, digital assets around the web and you will be earning a nice chunk of money in due time.

Disclosure: Some of the links in this post are affiliate links. This means if you purchase the item, I will receive an affiliate commission. However, I only recommend products/services that I’ve been successful using them.


  1. Great post on niche sites, I am working on my first site now. LTP is also a great tool!

  2. I have a few niche sites, but not that niche, like product specific niche. I have one that is focused just on Boston Terrier dogs, one thing about technology is that today’s products become yesterday’s garbage so fast you have to constantly be creating sites to keep up before the lack of search and interest in those products slows down interest.

    • Tuan Do

      Yes Justin,
      I have to avoid niche sites reviewing technology products as well. I just want to earn passive income from the niche site and don’t want to spend too much time to maintain it. I prefer the niche on our hobbies and health such as sporting products as the content will have value in a longer time.
      The niche on pet is very interesting, you must be sharing a lot of images of your dogs there. 🙂

      • Yep, I saw someone do niche sites on financial things, home safes, home security systems…etc Things that don’t fluctuate. Also choosing a niche site where the products have higher commission as you have shown make up for lack of traffic and low number of sales early on, you only need to sell a few per month to make far more than you ever could from AdSense.

  3. Hardip Koradia

    I used to do Nice specific micro sites & got good success (for Google AdSense) as well. I want to try with a portal where I can put everything by creating separate categories. As per your knowledge & experience, Will It work OR not?

    Basically, I want to target current scenario, occasionally offers (like Christmas), famous news etc.

    • Tuan Do

      It may or may not work, depending on how you implement your site. Just try to deliver something useful and differentiate from competitors. It will be more difficult as you target a wider niche like a portal you mentioned.

  4. Really a great post. I am also looking forward to start a micro niche website.

  5. SEO

    Change it up to please your readers and vary your information.
    Through these endeavors, any company can now identify the needs of their customers without the customers actually telling them.
    Although many website masters won’t encounter negative
    SEO tactics, it’s crucial to keep track sites for proof of
    these black hat strategies, as immediate identification of apparent harm may be tantamount to SERPs poor rankings as
    well as entire business letdown.

  6. Roland

    Good article! I think it’s a good idea to build an authority site that Google will love AND create micro niche sites and advertise them with Bing Ads, Adwords, etc.

  7. Hardik

    Superb article bro…
    i have a niche site its give me huge ravenue ita on health…. 🙂
    this article will useful for all newbies…….

  8. vineet kumar

    I have also used long tail pro this is nice tool. Good work

  9. Akash

    How i choose best keyword??

  10. Vikash Kumar

    Hi sir !
    This is a very awesome post on Micro niche blogging. I have a question that may I host a micro niche blog on Blogger? is it essential to host on WP?
    Please reply.
    Thanks in advance

    • Tuan Do

      You can host on Blogger or WP but you should buy a custom domain.

  11. Yogendra

    Thank you for sharing such nice tips about Micro niche blogging. I learnt all the things which must be required for a micro niche blog but please tell me about link building. Is it required to build a high amount of backlinks for a 4-5 page blog?

    • Tuan Do

      Quality is more important when it comes to link building. A couple of links from high-authority sites each month is good enough.

  12. Hanuman

    This is useful article for those who wants to work on Niche Blog. After this post surely, I will start work on niche blogs and try to earn few bugs from it.

  13. Mukesh

    As a starter, can one start micro niche site on Health category, like cancer, diabetes? What’s your opinion?

    • Tuan Do

      Health niches are so crowded at the moment, you might have to spend a lot of money to compete with other sites.

  14. Dweepayan

    Yes, I saw somebody do specialty destinations on budgetary things, home safes, home security frameworks… and so on Things that don’t vary. Likewise picking a specialty site where the items have a higher commission as you have demonstrated compensate for the absence of movement and a low number of offers at an early stage, you just need to offer a couple for every month to make significantly more than you ever could from AdSense.

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